Data Driven Marketing for Decision Makers


“Data is the new gold mine!” – that’s the new paradigm. But like digging gold, it is not that easy. Has your company used big data efficiently and effectively to make business and marketing decisions?

Join this workshop to learn how to utilize the data that your company has. You will learn from setting the key parameters, mining and analyzing the data to come up with effective marketing strategy.

This workshop is for manager level and above in the product, brand and marketing area, including people working in data analysis, data science, marketing research and business owners.



Fokus Pembelajaran

Strategic Data Driven Marketing: Planning, Problem Solving and Controlling

Digital Marketing Metrics, Performance Analytics and Marketing Intelligence

Business Cases from FMCG, Finance, E-Commerce and Resto with Behavioral, Attitudinal and Perception Data

Effective Marketing Decision Support Systems for a Data- Driven Company



Target Pelatihan

Marketing, brand, product managers & directors, marketing research, data analyst, data science managers, business owners and decision makers.


Durasi Pelatihan

25 & 26 April 2018, pukul 09.00-17.00

Hubungi kami di (021) 319-34235/0821 1600 3600 / WA atau email kami untuk tanggal kelas berikutnya


Investasi Pelatihan

Rp 3,000,000 per orang

(early bird price until 23 March 2018: Rp 2,700,000)


Trainers

Godo Tjahjono, PhD

Semua instruktur kami berpengalaman lebih dari 15 tahun sebagai praktisi dan profesional di bidangnya masing-masing.




Merdi Intar Sinau

Jl. K.H. Wahid Hasyim no.12A
Kebon Sirih, Jakarta Pusat 10340
Phone : (021) 319-34235 / 0812 813 7100

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